Hyoju Jeong

Link Magazine

Link magazine is a student-based online magazine that I co-founded when I was in college. It’s created and published by a group of Korean-Canadian students at Ontario College of Art and Design University (OCADU). With the aim of acting as an informative bridge between creative industries and aspiring students across North America, we created various content featuring design trends, interviews with industry professionals, career tips and more.

Name

Link Magazine

Dates

2012-2015

Category

Editorial Design

As a co-founder and creative director of Link Magazine, I was in charge of building content plans, organizing the editorial calendar, developing the design guidelines and creating content. I worked closely with other directors to coordinate coverage on recent design trends and deliver informative content. We published approximately 10 articles every month in collaboration with student writers, photographers, designers, illustrators from OCAD University.

Idea Development and Execution

In order to provide more in-depth information about different industries, I created a series called “Link Career”, featuring interviews with Korean designers/artists. Every month, I researched and selected a professional, and conducted an interview through email. I encouraged our readers to be part of the interview process. I announced the interviewee for the upcoming issues on our Facebook page and collected the questions from our readers, which then I used to directly ask the questions to the interviewee.

While working on Link Career, I conducted interviews with various designers and artists including animators from Disney, UX designers of eBay, car designers from BMW and many others.

 

Link Career Interview with Jin Kim, Animator of Walt Disney

Content Creation

I also actively participated in content creation as an editor and editorial designer, featuring professionals in the creative industry and companies/agencies. While monitoring early reader feedback, I noticed many of them – mostly undergraduate students, were struggling with planning for their future careers due to a lack of practical information.

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