Comfey is a lifestyle brand offering everyday items including bags, cotton masks, pet bandanas at a fraction of the cost. All of their products are carefully hand-made with premium fabrics with a mission of making people enjoy everyday life with the most comfortable yet beautiful daily items.

My Roles


I was asked to build a brand from the ground up. I started developing a brand identity highlighting the uniqueness of the Comfey's products - comfort, coziness. By using soft color systems and hand-drawn style illustrations representing each product category, I tried to capture the essence of the brand, embody the feeling of comfort to develop a new identity. With the brand identity and the visual language in place, I put it all together to design a website(re-designed website will be live soon), packaging, digital content and posters.